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It’s All a Rehearsal

The more refined rehearsals are often ones that people (customers, audience, clients) will pay for—a Billy Joel concert, an inbound marketing workshop, a root canal procedure.

There are varying stages of what other rehearsals look like: a backyard reading, a rehearsal studio, a Google Hangout On Air, a product pitch in a board meeting, two weeks of Broadway previews, and yes, even the shower. 

Each is an opportunity to learn, to listen, to refine. 

We’ll never get what we’re aiming to do completely perfect or just right, but that isn’t the point of the exercise anyway. The point is to refine the product, the idea, the service as much as possible—reducing as much friction as possible in the attempt to get it in the hands of the people who need it. 

And if you weren’t able to refine it, to sand it down, to make it sleek enough this time… you’ll do it next time. 

Be patient (I’m reminding myself too), be generous in action and in spirit, and keep at it. It’s all going to be fine. It’s just a rehearsal. 

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