Tell your story. Speak up often. Don’t let others define you. Create the narrative you want to be known for: the sassy clerk; the empathetic, tattooed unicorn goddess; the crotchety codger with the heart of gold; the guy with bipolar who lives mentally well.
If you don’t tell your story, someone else will beat you to it. You probably won’t like what they say, and you never know if their fictitious version of your story will go viral.