Sometimes it’s better to sell and convince based on your intent… and then work like hell to deliver what you promised.
The psychology behind the commitment you made (see: the book Influence by Robert Cialdini) will be too strong a motivator for you to give up or do anything but keep your promise. You’ll do anything and everything in your power to see that you succeed.
Selling and promising on intent is the secret voodoo behind some (if not all) of the world’s greatest innovations. It brings the impossible to I’Mpossible…
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