Winning with Story: A How-to for Branding, Customer Service, and Interpersonal Relationships



I had this thought while reading a friend’s inspirational blog this week:

“Stories are the way we make sense of the divine in ourselves in a manner that makes sense to one another.”

My takeaway as it relates to writing in this space?
  • Find a way to give them your story before you give them your headshot.
  • Find a way to give them your story before you give them your sales pitch.
  • Find a way to give them your story before you get into bed with them.
  • Find a way to give them your story before you give them your resume.
  • Find a way to give them your story before you send out that Facebook blast.
Take the time to make the relationship. Your experience with your client, fan-base, significant other, or prospective boss will not only exist it will be richer, fuller, and last longer. Hell, you might even enjoy it.

*this post was originally written for my blog The Arts Entrepreneur (I borrowed it from myself ;) ) 

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