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Thursday, November 20, 2014

It’s Not About You, It’s About Them


It’s not about you, it’s about them.

They’re not disappointed in you, but in the outcome.

Your sales pitch isn’t about what you can get but the solution (gift) you can provide.

The “no” they say to your idea isn’t a personal attack on your very being, but their perception as to why your idea doesn’t work for them (yet).

We make the mistake in thinking that the interaction is all about us. And why wouldn’t we—it has a lot to do with our animal instincts toward self preservation and survival. 

But we, you and I, would be much better off creating ideas and offering of ourselves with three things in mind: 

1) My offering or idea should always benefit the other person or the larger group 
2) Because it’s not entirely about me, neither is the other person’s reaction to my offering (chill—it’s all good) 
3) By benefiting the other person or larger group it, in turn, benefits me.